Head of Growth

Location: Remote

Hours: Full time role

About Us:

Rotate Digital is a fast growing SEO agency that helps moving companies get more clients by ranking them on Google and building sales focused websites. While other SEO agencies provide services to all businesses in all industries, our niche industry focus gives us a competitive edge and our clients love it. Our company culture is to love our clients by being results-oriented in everything we do. That means we are laser-focused on bringing them real results and we promise to work on their business with the passion and care as if it was our very own business.

Role Overview:

As Head of Growth, this person will be focused on leveraging marketing tactics and channels to create demand and leads to support the company’s highest goals. This will be done through a combination of creating & executing multichannel marketing strategies. This person will be required to execute a certain amount on their own along with building a lean team that can execute needed marketing efforts and achieve the team’s MIN.

⚠️This role requires a scrappy and experienced professional who is willing to execute elements of each campaign. This means they are capable of rolling up their sleeves and solving capacity problems themselves either by writing copy, editing a workflow, peeking into analytics, or directing an agency/vendor to get a job done. We know that not all functions of marketing can be done by one person - even the most amazing marketing specialist - but this role particularly requires a person who can execute certain tactics themselves when necessary to get results.

Team MIN: Qualified Leads or Booked Sales Calls

Outcome Based Responsibilities (What I need you to deliver):

  1. Ensure we consistently produce enough qualified leads to support sales to meet or exceed their MIN
  2. Consistently execute marketing actions in order to drive engagement with company brand across social, ads, lead magnets, webinars, podcasts, conferences, newsletters, nurture emails. They need to have engagement with our brand so that when they are ready to buy they have a convo with us.
  3. Taking the consistent, successful execution in our main niche, cloning that, and executing successful entry and growth into new industries & services.

Capabilities:

  1. Extensive ability to leverage and use Hubspot for marketing metrics, customer engagement, and marketing
  2. Ability to find talent, manage talent for outcomes, and manage projects and deadlines
  3. Ability to take the wins from our company for our clients and create urgency & desire in our prospective clients i.e. tell stories through testimonials that create urgency and lead people to become clients.
  4. Ability to manage within a zero-based budget and hit projected ROI on marketing investments
  5. Leverage paid ads, funnels, and “lead magnets” to increase MQLs
  6. Build and maintain an effective marketing dashboard of metrics that clearly identify direct ROI of marketing efforts